^4th International Symposium on Product, Brand and Label Intelligence

COBLI 2025 - Orléans

June 26-27, 2025

Theme:

Products, brands and labels facing the challenges of ecological, technological and ethical transition.

The COBLI symposium is based on four research pillars. The first area concerns the intelligence of brands, products/services and labels in society in general, but especially in organizations (private or public, for-profit or not-for-profit). ... At the same time, it also focuses on management and adaptation to transformations in different social environments. For example, it focuses on sustainable development. In other words, it studies the ecological, environmental, social, technological, economic and governance transition, in the construction of organizations (e.g., companies, administrations, associations, etc.), from the angles of perceptions, representations and social actions involving players in fields such as business, distribution, tourism, heritage, catering, agriculture, food, transport, etc.; as such, it also opens onto reflections on territorial development. The third area of research concerns innovation. The symposium seeks to advance knowledge on innovation management and product development. Beyond innovations, it focuses on subsequent changes that add value to society and alter the life of society in a way that has lasting consequences. As for its fourth area, the COBLI symposium places a particular focus on modern technologies, especially AI. Technologies are examined in the context of their application to companies and their products, to public and non-governmental organizations. A particular focus is placed on emerging technologies (social media, mobile, cloud, blockchain, robotics, automation of knowledge work, Internet of Things). As a national and international symposium, one of its cornerstones is cross-fertilization between the sciences, and it is open to multi-disciplinary approaches from fields such as sociology, psychology, law, finance, IT and territorial development.

Recent research has examined several important themes such as online innovation networks (Mukherjee and Jain, 2023), digital transformations (Simsek et al., 2024), sustainable development goals (Folqué et al., 2023), the influence of weather anticipations on product consumption (Ho et al., 2024), AI humanity and the use of services (Hsieh and Lee, 2024), nostalgia in advertising and brand love (Grappi et al., 2024) and so on. However, several other themes remain to be investigated.

These are the subject of the present COBLI conference call. Without being exhaustive, here are those that the call for papers invites us to examine:

• the branding community ;
• the branding process ;
• weather and climate phenomena: heat waves, cold waves, heavy rainfall, drought, tornadoes and tropical cyclones and their impact on consumption, products, brands and labels;
• community identification;
• energy transition;
• brand passion;
• sustainable labeling;
• customer/consumer commitment ;
• moral identity;
• family business brands ;
• loyalty ;
• robots ;
• networks (e.g. territories) and consumption
• virtual communities ;
• CSR ;
• environmentally-friendly products ;
• brand hatred ;
• second-hand products;
• IT risk ;
• data science ;
• technological development and the future ;
• ESG actions ;
• artificial intelligence ;
• corporate social responsibility ;
• sustainable development ;
• environmental/ecological transition;
• digital transition.

KEY DATES

Launch of the call for papers: November 25, 2024

Opening date for online submission of papers: December 16, 2024

Deadline for submission of papers: March 28, 2025

Notification of decisions to authors: April 21, 2025

Submission of final papers: May 16, 2025

Registration and payment: April 21 - May 30, 2025

SUBMISSIONS

Paper submission: https: //cobli4.sciencesconf.org

Format: see COBLI 2024 style sheet

- either a short paper of 5 to 10 pages,

- or a long paper of more than 10 pages.

Papers may be written and presented in French or English.

Papers presented at the conference will be published. Authors will be asked to provide a complete and definitive paper, which will be reviewed for publication in a collective work in English by Springer.

Papers (title or title and abstract or full paper) will also be indexed on COBLI's Google Scholar page and VALLOREM's websites.

Publication link for selected papers - COBLI 2021: https: //link.springer.com/book/10.1007/978-3-030-95809-1